elsbeth hoefkens

In just ten years, the way we consume information has changed completely. Through the subtle and manipulative design of Big Tech platforms, we spend more time online than ever before. Every day, we use algorithms, platforms and AI-powered tools, often without truly understanding what is happening behind the screen.

ai, ai, ai turns these invisible systems into something you can see, understand, question and play with. Led by Elsbeth Hoefkens and Clinton Adeleke, The Hmm launches its latest workshops at Brainwash Festival, without AI, but all about AI: Make Your Own Slopject and Squish the System.

Elsbeth Hoefkens is a theatre maker, dramaturg, educator and researcher working at the intersection of performance, technology and human perception. She explores how perception and meaning are shaped, and how digital systems, narratives and social structures influence these processes. Her practice combines artistic research with theoretical analysis, translating complex questions into playful, nuanced and critical forms.