the hmm

Thanks to the sneaky design of Big Tech platforms, we spend more time online than ever before. But how much of a problem is that? In just ten years, the way we consume information has changed completely. Chronological timelines have been replaced by algorithms that determine what we see, how we think, communicate, and tell stories. Can we still recognize what is authentic when content is constantly competing for visibility? And are there also benefits to a life shaped by social media, ChatGPT, and apps for everything?

At Brainwash Festival, The Hmm welcomes you to a true Town Hall: from doomscrolling to hopecore. The Hmm is a platform dedicated to internet cultures. It explores and celebrates the creativity that emerges through virtual interactions, while also examining the technologies that make these exchanges possible.